The task of obtaining information on the Caribbean is a difficult one. We will be the first to confirm that to you. The region's business culture does not encourage the sharing of sales information, consumer insights and advertising spend. Why? For one, most of the companies invest great sums of money privately to obtain research to either confirm their hypotheses about their target market or to find out new insights into their lifestyles today. So to put it in a nutshell information reports like the TOP 100 advertisers of the Caribbean and the biggest earners of the year are just not published and updated annually. ReachCaribbean hopes to influence this practice in years to come. In the meantmime we can assure you that information can be obtained, it just has to be privately commissioned.
ReachCaribbean has a database of some of the region's most reliable and respected research companies. As such we can commission a study for you at your request.
Here are some of the types of studies that can be commissioned:
Qualitative Consumer Lifestyle studies.
Quantitative Consumer feedback studies.
Share-of-Voice (SOV) studies.
Share-of-Mind studies (SOM).
Advertising-Effectiveness studies such as copy testing and post buy testing.
Or buy into an Omnibus survey in one of the markets.
There are many more options available. Please note that category sales information may be difficult to attain and may require longer periods of time to source.
Talk to one of our Sales and Marketing Executives to determine what kind of study you will need. A cost will be submitted to you for approval before any formal research is commissioned. See the CONTACT US page for the e-mail addresses and phone numbers of members of the Account Service Team.
