ReachCaribbean is the region's premier media hub for accessing the BEST and MOST EFFECTIVE media for targeting the Anglophone (English-speaking) Caribbean.

ReachCaribbean's main function is to attract NEW advertising sales into the region and from within the region itself.

When we refer to the term, “Media Partner”, we refer to a media house (either newspaper company, television or radio broadcaster magazine publisher or on-line company) that has officially agreed to the following:

•  To allow ReachCaribbean to represent their media house for the purpose of attracting NEW business from the International market and within the region.

•  Given its official commitment to support ReachCaribbean by providing as much information (statistics, research, sales and marketing materials) as needed.

•  Given its commitment to provide timely service and accurate responses to the ReachCaribbean team.

•  Has agreed to implement systems and personnel to interface with the ReachCaribbean team and its operations.

ReachCaribbean is NOT :

•  An Advertising Agency. There is no creative development or creative strategy. If a Client requires creative development ReachCaribbean will refer them to one of the many capable Advertising Agencies in the region. See ReachCaribbean Resources ( click here to go to this listing )

•  Targeting existing business that you have at present.

•  Asking for anything more than a commitment and commission on all sales booked or billed via ReachCaribbean.

Since ReachCaribbean has to provide the highest level of professionalism and customer service to Clients, it is important that our media partners operate as professionally as the industry demands. We want to ensure that the very best service trickles down through all levels. For this reason ReachCaribbean will ONLY represent media houses that fit our certification criteria.

To become a certified ReachCaribbean media partner you must either meet the following requirements or commit to improving your operations to meet these requirements in the near future.

Our checklist of requirements is as follows:

CHECKLIST FOR

REACHCARIBBEAN CERTIFICATION

1. Proven leader in its respective category in your territory/ island. (Research backed)
2. (Leader: widest reach across multiple consumer classifications)
3. Has internet access. Can do commerce over internet.
4. Has a permanent online connection of 128K -256K minimum.
5. Must be able to produce proofs of insertion such as run -logs or as-run logs for electronic media and digital photography or scanned of press ads for e-tear sheeting.
• Traffic, Billing and data systems are computerized.
• Is willing to assign a dedicated point persons to Reach
• Traffic Manager
6. Must agree to provide seasonal discounting schemes to ReachCaribbean to be used as an incentive to sell airtime competitively at key periods of the year.
• Must give ReachCaribbean suitable terms of credit – 30 days.
• Assurance that ReachCaribbean Client listing is respected.
7. Organized and Efficient (easy access to supply media stats for the market and other statistics).
8. Time & response sensitive operation.
9. Open to new technologies that could improve operations.

If you would like ReachCaribbean to bring more business to your doorsteps please contact us now! Rachel Stampfli, Manager of ReachCaribbean at rstampfli@reachcaribbean.com or call (868) 623-1711 extension 3390.